TwinCities Business

Foreverence has (Really) Customized the Cremation Urn

Roughly half of Americans choose cremation at the end, but it’s a market segment with a rather austere aesthetic that Foreverence founder Pete Saari believes is stuck in the past. “[The industry] still has this antiquated mindset that people who choose cremation have done so for financial reasons,” he says. “And that’s just not the case anymore.”

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