people carrying white casket with flowers

Delivering Unexpected Value in Ordinary Objects

We’ve all heard the age-old expression related to goods and services: you get what you pay for. That is true, especially in the world of high-end premium products, where the dynamic alone is not enough to explain the difference between something ordinary and something truly amazing. While many people immediately think about things like cars and timepieces, the same principle should be applied when it comes to remembering a loved one.

Although your loved one is gone, you want to go the extra step to keep their memory alive. Before we get into that, you need to be able to look past price to understand why premium choices are the only way to go when it comes to how to remember a lost loved one. Once you understand that, you can see how to get unexpected value in ordinary objects like urns.

Beyond Face Value

What sets a premium product apart is when consumers go out of their way to buy it for reasons beyond its face value. The same value considerations take place when it comes to how to remember a lost loved one. Let's take, for example, a new Rolex watch. You don’t choose to buy it solely because it tells time, right? Yet, it’s still a watch. While Timex, Seiko, and countless other brands try to explain to prospective customers how their watches tell time with a higher degree of precision than their competitors, Rolex plays above the fray.

So, why do people buy a Rolex watch? Well, there are several reasons for this, but one of the main ones is its expression of style and elegance that says to the world, “I’m playing here, I’m winning.” When people pay a large amount of money for a Rolex watch, they sort of expect that it will tell time very, very well.

In the world of premium or luxury items, the primary function of the item, in this example, a timepiece, becomes table stakes. You need more to be able to distinguish and differentiate value on a higher level. That’s also true for a Porsche car. The utility of a vehicle is to transport you from point A to point B, yet that is not at all the reason why people buy Porsches, is it?

And it’s not all about cars and watches. You should consider memorial value when looking at how to remember a lost loved one. Just like any other object, you must realize there is a difference between basic and premium urns.

Memorial Value: How to Remember A Lost Loved One

At Foreverence, we are asking people to pay considerably more than they often expect to pay for a cremation urn. In fact, if you Google the term “urn” right now, you’ll see what I mean. Both Walmart and Amazon are now playing a part in the cremation urn industry. If you’re looking for an ash container, which is obviously the primary use of an urn, you can obtain one for $100 or less. For these retail distributors, even the phrase “custom urn,” in most cases, just means you can have it in blue, green, or a floral pattern. However, when thinking about how to remember a lost loved one, is this the best way to go?

What I’m trying to say is that if you see a cremation urn as simply a storage place for a person’s remains, then we don’t have a good, valuable story to tell. However, if you feel that a custom urn is an expression of an individual’s legacy, a final tribute to a loved one, or a way to tell the story of a life well-lived, then a Foreverence urn provides unparalleled memorial value.

vintage race car custom urn

Factors to Consider

There are many internal and external factors that go into a purchase for how to remember a lost loved one, especially one so steeped in one’s personal story and emotion. Helping people understand the many ways a product brings value beyond the ordinary or the expected can allow companies to better align not only with a customer’s primary “needs” but also their more intrinsic “wants”. And that’s where real memorial value resides.

At Foreverence, we take the time to truly customize urns to ensure that your loved one is well represented and their story is told. Since every individual is unique and special, shouldn’t an urn, which serves as a final resting place, be the same? We don’t think that one-size-fits-all when it comes to how to remember a lost loved one and neither should you. Our prices are higher than the ready-made urns you find elsewhere because putting a loved one in a nondescript urn is not the way to fully capture their essence and spirit.

Designing the Perfect Urn

Designing the perfect urn to memorialize a special person in your life is easier than you may have imagined. It all begins with understanding the individual: their likes, their passions, their personality. That’s why our team can accommodate virtually any request for how to remember a lost loved one. Maybe the person was a huge car collector. If that’s the case, we could customize an urn that looks like a Porsche Carrera. Your loved one might have been into luxury watches like Rolexes, so of course, we can handle that. Whatever you can imagine, we can do.

Part of the reason why our urns have more value is because we use only premium materials. You let our talented team know what you want the curated urn fabricated from, and we take care of the rest. Foreverence understands that the perfect urn takes everything into consideration from craftsmanship to the final design to honor your loved one in the best light possible.

Start the Story

Now that you know how to remember a lost loved one in the most beautiful and touching way, the next step is simple. You’ll speak with one of our knowledgeable team members to explain exactly what you’re looking for. We’ll guide you along the way to ensure you receive a curated urn worthy of your loved one. Contact Foreverence today to share your unique story!

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