Extraordinary times have a way of forcing companies to reexamine how they go about delivering value to their customers. What worked yesterday may not necessarily work anymore today. Some age-old industries, already in the throes of change, will certainly be altered forever. This sentiment especially rings true for the funeral service industry, which is already dealing with disruptive forces. One of the most significant is the modern-day preference for cremation vs. burial.
Beyond that, there’s also the consumer movement to buy goods and services online versus in-person. Over the past few years, funeral homes have been confronted with the idea that their core product, a gathering at a funeral home, has—due to various extenuating circumstances like COVID-19—become ill-advised. As a result, public opinion has caused the traditional funeral to be somewhat obsolete, leading to a preference of cremation vs. burial.
Despite positioning Foreverence as an innovation leader and having entirely reimagined the idea of what a custom urn should be, like all organizations, we must now choose a lane as cremation trends continue to skyrocket. Thanks to this, it puts us in an intriguing position. Will we wait and hope that the impact on our business is manageable? Or, will we use this opportunity to come up with creative ways to better align our custom cremation urns with today’s changing needs of cremation vs. burial?
Two Glaring Challenges
Through this self-examination of cremation vs. burial, we’ve determined that there are two glaring problems consumers face today as they endeavor to remember loved ones in meaningful ways. One of those problems is a direct result of our current health crisis. The other is just an old way of doing business that requires a refreshment.
One of the top challenges is that funerals and life celebrations are being delayed, deferred, or altogether canceled due to mandates to keep grievers safe and protected. Because of this, celebrating a loved one’s life and legacy looks a lot different, which often means taking a closer look at cremation vs. burial to accommodate cremation trends.
Amid the ongoing health crises that have touched virtually everybody, the old way of buying an urn at a funeral arrangement is no longer viable. We’ve noticed that when people are under the pressure of time and grief, this can compel mourners to select substandard—or, at best, ordinary urns. This happens because it was the “least bad” option presented to them at the time, and they weren’t in the mindset to compare shops for the best.
How do we know problem two exists? It’s because we interact every day with families who find themselves in this exact situation as they decide on cremation vs. burial. They’ve purchased a 8run-of-the-mill urn at their most dire time of need. Afterward, they reached out to Foreverence once the pressure of time had passed and the severity of grief had lessened. With clearer heads, we help our customers come up with the most appropriate and meaningful way to remember their loved ones since we view ourselves as the future of cremation.
Foreverence Custom Urns Process
As funerals and life celebrations are postponed, and families are looking more closely at cremation vs. burial, we have an opportunity to help them get it right the first time. With cremation trends continuing to rise, our innovative process can meet virtually any customer’s demand. We have experience creating modern urns in any design or style you can dream of to capture the essence of your loved one. We offer urns in the shape of cars, animals, sports, and more. Also, they are not only for humans, but we have thoughtfully created pieces for beloved pets.
Our Imagine, Create, Celebrate process inspires families to envision the perfect tribute as they choose cremation vs. burial. Throughout the creation of personalized urns, family members collaborate with us every step of the way on an ideal design. Because of this, loved ones receive the honor of creating a celebration centerpiece to honor a loved one immediately, even if the gathering of family and friends must wait.
The process starts with speaking with you to learn more about your loved one. We want to know more about the person to embody an individualized spirit. By utilizing 3D art/design techniques, our team brings your ideas to life. Additionally, 3D printing guarantees each customized urn looks as realistic as possible.
By using the finest materials, you’ll have peace of mind that your loved one’s urn will be long-lasting, especially in light of the difficult decision of choosing between cremation vs. burial. It will continue to look great regardless of where you place it. You’ll also feel confident that anywhere you store this specialized urn, it will stand out as a masterpiece.
The Bottom Line
The bottom line is we will ultimately get through this health crisis. But until we do, I offer the same advice I do to my kids: Take the time you need to feel bad, to be scared, and to make plans. There’s nothing wrong with cycling through your feelings. After that, let’s get on with it. We cannot let this experience sap us of our resolve, our creativity, our productivity, and our goodwill.
As a business, let’s use the opportunity to innovate, to be more resourceful and mindful of what really matters to your customers, and, in the end, not just survive but thrive. This advice is even more critical as families have big decisions concerning cremation vs. burial. We want to ensure your loved one is honored appropriately to keep their memory and legacy alive.
As many continue to embrace the future of cremation, we are here to make the possibilities a reality with customized urns. Please contact us to learn more about our process and how to design the perfect urn for a loved one.
