For some, urns are a topic that borders on taboo. The mere term can conjure uncomfortably morbid thoughts that many prefer to push to the back of their mind. But Pete Saari is trying to change that. As the CEO and founder of Foreverence, a company that produces customized urns, he’s leading a revolution in how we view the end of our lives by allowing us to take a greater role in shaping our own legacy.
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